Commanding Higher Fees

In the January 2020 issue of Magicseen I have written a piece on how to go about deciding on the right fees for your shows.

It’s a common worry, especially for those new to paid work, about where to pitch their fees. They don’t want to charge too much, but by the same token nor do they probably want to ask for too little, and finding the right balance and assessing one’s personal value as a performer is a challenging task.

In David Regal’s excellent book Interpreting Magic, there is a quote from Derren Brown on this subject. Derren was reflecting on how as a jobbing close up performer in Bristol, he was commanding £300 fees. Yet the moment that he was seen on TV, his agent hiked his charges up to £3000 per show—overnight! Continue reading “Commanding Higher Fees”

Online Marketing Checklist

I belong to a business network organisation which is nothing do with magic as such, but which is a brilliant way for me to mix with local businesses in order to promote my corporate work and to learn more about what the challenges are facing those in business generally.

At each monthly lunch meeting, one of the members will get up and do a 10 minute presentation on a subject related to their business or expertise, and recently I saw an excellent talk by David Graves of GWS Media, a company which deals in website design and marketing.

David provided a 10 point checklist of things to help your online marketing, and it was so useful that I thought I would pass a summary of it on to you now. Continue reading “Online Marketing Checklist”