Building Your Credibility With Bookers

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One aspect of performing that can be, in my opinion, very instrumental to success, is your credibility with the audience.

Famous TV magicians can sell out large venues because they have already been  seen many times on the box and have established in advance with the viewers that they are good at what they do. Their credibility and standing is therefore not in question and the audience are simply hoping that the performer will live up to the reputation that has been created by these television appearances.

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Advertising – The Importance Of Who Says What And How Often They Say It

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Einstein said, “Insanity is doing exactly the same thing again and again and expecting to get a different result!” Actually, he didn’t really say that, but for some reason it is attributed to him. I suppose whoever did express the idea originally thought it would carry more weight if it appeared to come from a genius such as Einstein.

This does, however, throw up two interesting thoughts. The first is whether the saying itself is actually true, and the second is whether statements or ideas carry more or less weight and validity, depending on who expresses them.

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