I might be old fashioned, but I do prefer magic that has a context or a framework for the impossible event that is happening. For me, a visual piece of magic eye candy is nice, but ultimately less satisfying than an effect which builds through presentation to a satisfying magical conclusion.
Magic is, of course, totally illogical. Most effects that we create have little foundation in reality, and it is that very fact that makes it interesting. If magic was no more surprising or interesting than using a remote to ‘invisibly’ turn on a TV, then it wouldn’t be something that anyone would be prepared to pay to witness.