Sorry, You’re Just Not Famous Enough

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I know it’s probably not fashionable to say so, but I have long maintained that social media is one of the biggest time sucks known to modern man! Some people spend a ludicrous amount of their life updating their timeline and responding to anything that takes their interest posted by others who they follow.

Now personally, I am very happy to use social media to keep in contact with my family and friends, but I remain unconvinced that as a marketing tool it is of much use to most performers. Continue reading “Sorry, You’re Just Not Famous Enough”

Never Let The Truth Get In The Way

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Justin had worked for the Rip Off Magic Company for many years. Joining as a warehouse box packer in his late teens, he had now been at the company for over 20 years and had worked his way up to his current position of Marketing Manager.

His job was, on the face of it, a straightforward one. Every new product that came in simply had to be presented to the customers in the best possible light with its strengths accentuated and any weaknesses ignored or swept under the marketing carpet. And with both text and video at his disposal, Justin had turned his publicity virtually into an artform. Continue reading “Never Let The Truth Get In The Way”

5 Reasons Why Your Bookings May Be Down

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I don’t know whether it is a coincidence, but over the last 6 months or so I have had conversations with a number of magicians who have been bemoaning the fact that the number of shows they are doing these days is less than they have had in previous years.

Often these magicians seem surprised at the downturn and have attempted to either come to terms with the new reality, or have wanted to understand what is causing the reduction in bookings in order to try and arrest the decline.

Continue reading “5 Reasons Why Your Bookings May Be Down”