Advertising – The Importance Of Who Says What And How Often They Say It

Einstein said, “Insanity is doing exactly the same thing again and again and expecting to get a different result!” Actually, he didn’t really say that, but for some reason it is attributed to him. I suppose whoever did express the idea originally thought it would carry more weight if it appeared to come from a genius such as Einstein.

This does, however, throw up two interesting thoughts. The first is whether the saying itself is actually true, and the second is whether statements or ideas carry more or less weight and validity, depending on who expresses them.

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