Online Marketing Checklist

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I belong to a business network organisation which is nothing do with magic as such, but which is a brilliant way for me to mix with local businesses in order to promote my corporate work and to learn more about what the challenges are facing those in business generally.

At each monthly lunch meeting, one of the members will get up and do a 10 minute presentation on a subject related to their business or expertise, and recently I saw an excellent talk by David Graves of GWS Media, a company which deals in website design and marketing.

David provided a 10 point checklist of things to help your online marketing, and it was so useful that I thought I would pass a summary of it on to you now. Continue reading “Online Marketing Checklist”

Building Your Credibility With Bookers

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One aspect of performing that can be, in my opinion, very instrumental to success, is your credibility with the audience.

Famous TV magicians can sell out large venues because they have already been  seen many times on the box and have established in advance with the viewers that they are good at what they do. Their credibility and standing is therefore not in question and the audience are simply hoping that the performer will live up to the reputation that has been created by these television appearances.

Continue reading “Building Your Credibility With Bookers”